Everything Ascent pulls, nets and flags overnight

Four things happen while you sleep: the reports arrive, proceeds are netted, releases are lined up against ranks and ratings, and anything strange is flagged.

See what it costs

Arrives at 7:00 AM, wherever you are

Pick one of six US time zones and the parts you want in it. If Apple’s reports run late, the email waits up to 90 minutes and says so in its first line.

  • Every app in one email, nothing to tab between
  • Compared with the same weekday last week
  • Weekly on Solo, daily on Indie and Studio
Read how we chose the hour

Morning email

Tidepool, Loaf, Parcel Pal

On

Sends at

7:00 AM Pacific time

  • ET
  • CT
  • MT
  • PT
  • AKT
  • HT

In the email

  • Downloads and proceeds

    Against the same weekday last week

  • New reviews

    With a reply link under each

  • Keyword ranks

    Only the ones that moved

  • Trial cohorts

    Mondays only

Next email · Sep 13, 7:00 AM PT

Proceeds by product, after Apple’s cut

Yearly, monthly, lifetime and tips are split out and netted of refunds, so the figure in the email is the one that reaches your bank.

  • Refunds counted against the day of the sale
  • Trial-to-paid by weekly cohort
  • Renewals and cancellations by plan
See how cohorts are counted

Tidepool · September

$6,218.40

proceeds

  • Tidepool Pro, yearly · 184 sold

    $3,311.16

  • Tidepool Pro, monthly · 412 renewals

    $1,647.59

  • Lifetime unlock · 31 sold

    $929.38

  • Tip jar · 97 tips

    $330.27

Refunds of $74.97 already taken out

Every release beside what it changed

Ascent notices when a version goes live and pins the rating, the reviews and your keyword ranks to it. Two weeks later you can see what the release did.

  • 50 keyword ranks per app on Indie, 200 on Studio
  • A band around each keyword shows its usual wobble
  • Reviews grouped under the version they were written for
What to watch on release day

Tidepool · releases

Rating after 7 days

  1. 2.4.2Sep 12

    Widget refresh fixed · habit tracker up 3

    4.8

  2. 2.4.1Sep 9

    11 reviews mention the widget

    4.3

  3. 2.4.0Aug 26

    Streak freeze · streak app up 4

    4.7

  4. 2.3.5Aug 4

    No change in ranks or rating

    4.6

Told the minute it matters, not the next morning

Five rules watch for the things that cannot wait for an email. Each one goes to your phone, your inbox or a channel, and each can be switched off.

  • Reply to a low rating from the notification
  • Refund spikes flagged the morning they start
  • Slack and webhooks on Studio
See every place Ascent sends

Alerts

4 of 5 on

  • A one- or two-star review arrives

    Push

  • Refunds double in a day

    Push and email

  • A keyword drops five places

    Morning email

  • Three reviews mention a crash

    Push

  • Proceeds beat your best day

    Push

Refunds tripled

Tidepool Pro · 9 refunds since midnight

8:02 AM PT

It comes to you

Ascent has a dashboard, and the point is not having to open it. The numbers go wherever you already look first thing.

See which plan has what
Email Every plan
The 7:00 AM one, in plain HTML that reads fine on a watch.
Push Every plan
Low ratings and refund spikes, with the reply box in the notification.
CSV export Every plan
Every report, any date range, in columns a spreadsheet will not mangle.
Calendar feed Indie and Studio
Release dates and renewal peaks as a feed any calendar app can subscribe to.
Shortcuts Indie and Studio
An action that returns yesterday’s numbers, for a widget or a morning routine.
Slack Studio
The same alerts in a channel, so the whole team sees the one-star review.
Webhooks Studio
A signed POST for each alert and each morning’s totals, retried for 24 hours.
JSON API Studio
Read-only, with one token per seat. The same numbers the email is built from.

One morning, two ways

The same five checks, by hand and by email

The check

In App Store Connect

With Ascent

Yesterday’s downloads

In App Store ConnectOpen Sales and Trends, pick the app, pick the day, repeat per app

With AscentThe first line of the email

Proceeds after refunds

In App Store ConnectDownload the financial report and subtract by hand

With AscentAlready netted, by product

New reviews

In App Store ConnectRatings and Reviews, one app and one version at a time

With AscentOne inbox, grouped by version

Keyword ranks

In App Store ConnectSearch the store yourself and type it into a spreadsheet

With Ascent50 per app, with every release marked

Trial conversion

In App Store ConnectExport the subscription report and build the cohort yourself

With AscentBy week, blank until the week is complete

Time, each morning

In App Store Connect12 min

With Ascent1 min

Medians from our August survey of 1,206 developers

See tomorrow’s email for your own apps

Connect a read-only key tonight. The first email arrives at 7:00 AM your time, and one app is free for good.

Start free Email the team

Sunday, Sep 13 · 7:00 AM PT

Tidepool

638 downloads

+4%

Proceeds

$227.14

2 new reviews, both five stars